THE LARGEST UNTAPPED BANKING MARKET: WOMEN
With a global aggregate income of $12,500bn, and growing spending power, women represent one of the world’s largest banking markets. Yet most banks still seem unwilling or unable to service the unique needs of their female customers, says Silvia Pavoni. Or click on this link to be redirected to the magazine https://www.thebanker.com/Banking/Retail-Banking/Road-to-riches-banking-services-for-women