THE LARGEST UNTAPPED BANKING MARKET: WOMEN

Road to riches: banking services for women Cover story Banking for women 20 | The Banker | June 2014 Cover story — at Financial Times.

With a global aggregate income of $12,500bn, and growing spending power, women represent one of the world’s largest banking markets. Yet most banks still seem unwilling or unable to service the unique needs of their female customers, says Silvia Pavoni.

 

 

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will_silvia_entrevistaRoad to riches: banking services for women
Cover story Banking for women
20 | The Banker | June 2014
Cover story — at Financial Times.

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